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eCommerce Digital Marketing Manager

Swimco is Canada’s leading swimwear retailer with over 24 stores across Canada, including an eCommerce store. We have about 250 people in all with a core of 40 in Head Office. Our focus is on customer service and ensuring that we all play a role in making our customers feel comfortable wearing a swimsuit so they may enjoy the best adventures of their lives. This focus influences how we function at Head Office. It is our job to make sure that our salespeople have all tools, product, and support to help them build that confidence.

Looking For

An eCommerce Digital Marketing Manager in Calgary, AB who has a mind for marketing and metrics. You are all over PPC, SEO and analytics. Your roots are in both website management and digital marketing and you have your hands on lots of tools that support managing the big picture of the digital channel. You are detail oriented; tech savvy, resourceful and able to juggle multiple moving projects. You are the driver of the Swimco digital roadmap and the champion for best practices. Skilled in the backend and someone who loves the hustle, you will be responsible for the management and execution of all functional areas of the Swimco eCommerce business

For You

An awesome full-time career in a newly renovated Head Office!
We offer a great team atmosphere with creative open-concept design, training, competitive pay, discounts, anniversary free swimsuit, team incentives, and opportunities for growth within Swimco

Key Traits

* Bachelor’s degree
* 8+ years of relevant experience in digital marketing and eCommerce with a proven track record of launching, managing and growing eCommerce sites (ideally within retail)
* Extensive knowledge of B2C experience and transactions.
* Will develop an understanding of Swimco’s customers, their needs and the swim market in which Swimco exists as well as online customer behavior to drive easy, frictionless journeys
* Knowledge of various paid marketing channels and technologies
* Experience in automated email campaigns through a personalized platform
* Demonstrable experience leading and managing SEO/SEM, marketing database, email and/or display advertising campaigns
* Experience in identifying target audiences and driving qualified traffic through digital campaigns that engage, inform and motivate
* Solid knowledge of web analytics tools such as GA
* Working knowledge of HTML, CSS and JavaScript development and constraints
* Thorough knowledge of search ranking and optimization factors and key algorithm updates
* Creative with a strategic mindset
* Superior analytical and quantitative skills, comfortable with complex financial data
* Track record of results, setting strategy, and running a large volume and high profile business
* Extensive experience in customer experience strategy and omni-channel marketing/retail
* Ability to operate simultaneously and effectively in both tactical and strategic modes

Also Beneficial

* Polished communication skills - speaking, writing, presenting and negotiating
* High threshold for working in an ambiguous, fast paced environment - figuring it out and adapting as you go
* Passionate about growth and enjoy celebrating the successes of the team

Responsibilities Include

* Manage all online activity in relation to traffic acquisition, sales, conversion, testing and reporting.
* Develop and implement eCommerce strategy in order to improve website performance and drive eCommerce business growth.
* Manage all digital marketing channels and campaigns, including but not limited to SEO, SEM, retargeting, native advertising, ESP, paid search, Google, display and social media advertising.
* Stay on top of digital marketing trends and potential new channels, as well as swimwear trends and online best practices to help Swimco evolve.
* Responsible for yearly, quarterly and monthly sales planning.
* Oversee the online product catalogue, merchandising, promotions, content creative and design while ensuring brand consistency.
* Utilize your strong analytical ability to evaluate and optimize each channel and increase sales at target ROI.
* Manage the relationship with agency, developers and third-parties used to deliver strategy.
* Research and test channels and partnerships with new vendors to expand our reach/or lower our cost per acquisition.
* Measure and optimize paid marketing using vendor-specific dashboards, Google Analytics and marketing analytics reports.
* Monitor, develop, update and manage SEO and solid on-page SEO strategy.
* Execute strategies and tactics to improve off-page SEO, such as link building.
* Manage and improve organic search engine performance and goal-setting based on click through rates, traffic and conversions.
* Develop, monitor, manage and analyze triggered email campaigns.
* Support and assist team initiatives pertaining to email list growth organically through optimized web communication and design.
* User experience strategy development and execution.
* Maintain website landing pages with updates to creative, content, links and any related technical requirements.
* Manage and monitor online review platform, Yotpo.
* Develop a content calendar and oversee website uploads and landing page development.
* Coaching and management of internal eCommerce team that includes product and imagery with the ability to assess future needs of the team.

Company

Swimco Aquatic Supplies Ltd

Location

Head Office